Thursday, April 22, 2010

Construction

If you were at the DoubleShot yesterday afternoon, you're probably curious what all the racket next door was about. Well, we're expanding.
The space next door to us (to the south) is connected by double-doors, which have been hidden behind the lockers all these years. That space is where Chrome Clothing Company began (and then they moved to 15th Street) and then a business moved in that had no real identity. It has been vacant for a long time and there is talk in spurts about different people moving in there. But talk is cheap. We finally decided to make a move on it.
We've been busting at the seams for a while. It's packed in here. With all the coffee beans and sample roasting and cupping and packaging and trying to keep up with products and wholesale orders, there just isn't enough space for all of our customers any more.
When I opened the DoubleShot a little over six years ago, I had very little money to work with. I had to live with the lines for water and electricity that already existed. I had to work with a counter arrangement that was far from ideal, but I made it work. It's never been exactly the way I wanted, and now I have a second chance.
We'll be building out for the next 4 weeks probably. And then we'll move the coffee counter into the new space. Hopefully I'll manage to make it flow better, look better, and function better. I want to make it easier for us to sell you coffee and to provide more brewing methods for you to try our various coffees. It should be a lot of fun. One highlight I will tell you about is that there will be a ten-foot-long counter on the backside of our espresso counter, which will have as many stools as we can fit there. This counter will be dedicated to (as well as hanging out with you guys) demonstrating various brewing methods (pourover, presspot, and aeropress for now). So if you've always wanted to try a one-cup pourover of the washed Yirgacheffe Gedeo, it will be easy.
This will also allow us to store more coffee beans, as I'll be roping off the entire front section of the current store for roasting, packaging, cupping, and my office. We've been limited by space up to now, but soon we'll have the freedom to buy more of our favorite coffees.
There is also a full basement under the new space, but right now that will be reserved for storage, bike-building, and whatever other tomfoolery we decide to engage in (VIP lounge, anyone?).
Stay tuned. And excuse our noisy construction.
We're expanding!

Saturday, April 17, 2010

USBC First Round Results

Unfortunately, Isaiah was not one of the 15 selected to compete with the 10 regional winners in the second round of the USBC. He seems to be taking it well, and looks like he's already contemplating next year.
You can still watch the rest of the competition on the live feed below.
Thank you for all your support.
I will be patrolling the showroom floor today doing interviews with various coffee people from around the world. Hopefully I'll come up with some good podcast material. Stay tuned.

Thursday, April 15, 2010

If you missed it...

This should be Isaiah's round one performance in the USBC. We won't know until Friday evening if he advances to the next round.



Watch live video from usbcscaa on Justin.tv

Wednesday, April 14, 2010

United States Barista Championship

Isaiah and I are in Anaheim California, attending the annual conference and tradeshow of the Specialty Coffee Association of America. Isaiah is also competing in the United States Barista Championship.
Tomorrow is the beginning of the first round of the competition. Isaiah is the second competitor of sixty baristas to perform. Each barista has 15 minutes in which to make an espresso, a "traditional cappuccinos" and a signature drink for each of four judges. Unlike in a coffeehouse setting, the competition is more of a fine dining atmosphere with formal place settings, intricate drink-making, and the competitors choose their own music.
Isaiah's start time is 930a west coast time. That's 1130a Central. The entire competition will be streaming live. Please support the cause and watch if you can.
Here's the link to the USBC site: http://www.usbaristachampionship.org/
And I'm embedding what I think is the video feed below. You can comment any time while you're watching. And any time DoubleShot fans pop up on the scene it pisses everyone off, so comment a lot!
Isaiah says, "WCD!"

Watch live video from usbcscaa on Justin.tv

Saturday, April 10, 2010

Stress

I just wanted to write a quick note of apology.
I'm sorry if I haven't been attentive to your needs lately. If I have put you off or if I haven't gotten back with you about something. If you haven't felt the love lately. If I've seemed distant or unpleasant an any way. A few people have told me I haven't been myself. And I think that's right. So I'm sorry.

I've been super stressed lately and frustrated about things. Stresses compound and disappointments build and the whole thing digs deeply into my psyche.
I'm doing my best, I promise.
Hopefully soon everything will feel happy and calm.

Keep an eye out. The DoubleShot is expanding.

And next week, Isaiah and I are headed to Anaheim to attend the SCAA Convention. Isaiah will also be competing in the United States Barista Championship. Wish us luck.

Thursday, April 01, 2010

Love at first scent

There are coffees that a lot of us can identify by scent from several feet away. If someone is brewing our Sumatra or India, I can usually smell it when I walk through the door. The aromas of those coffees are easy to identify and potent enough to travel. I wonder what makes some coffees so distinctly and intensely aromatic.
Another of these super-aromatic coffees come from Ethiopia. Specifically, Yirgacheffe. Certain Yirgacheffes emit a huge blanket of delicious scents: flower gardens and citrus groves. Well, maybe not groves. But citrus. It's amazing and beautiful and when I smell it I am as Jason upon hearing the song of the Siren, and my inner Orpheus must rescue me from the spell, the smell.
I'm not kidding. It's amazing.
This past Christmas, we decided to purchase a box of Panama Gesha from La Esmeralda. This coffee is world renowned, and rightfully so. If you bought some, you know why. Recently a book called "God In A Cup" was published about the coffee industry, and the title came from a man who was cupping the Panama Gesha proclaiming it was so good he could see the face of god in the cup. Yes indeedy. The Gesha is a varietal that probably originated in Yirgacheffe. It is a similar coffee, with a twist because it's grown in Panama- in different soil, climate, and elevations. Anyway, the aroma from the Gesha we had was phenomenal. It drove me mad. Every time we brewed it, I found myself in a lusty cloud of Yirg-like perfume.
One day I was working away behind the counter. Isaiah and I were pounding out drinks. And suddenly it hit me. And when that scent passes, I stop everything, nose in the air. Like a hound sensing a trail on the wind. Gathering myself, I continued my shot-pulling. And when I walked down to the register it hit me again. Isaiah could see it in my face. I stopped again, whirling around, looking for the coffee. Had we just brewed the Gesha? Were the spent grounds in the knock box? Or in the recycle bucket from the Fetco brewer? Sniffing around, I wanted more. I wanted to inhale it directly. I was entranced, proclaiming my love for the Gesha. I couldn't believe how good it smelled. Isaiah called me back. Hey! No. Stop that.
Aw, dangit. It smelled so good. I'd recognize that smell anywhere.
So back to work I went and the aroma dissipated.
And then Isaiah told me. That wasn't the coffee. It was his stalker. The crazy girl who came in every day and wrote him weird notes. Somehow she had found some oils that smelled just like our beloved Gesha. And she was mesmerizing us with her fragrance.
I don't think she knew it. At least I hope she didn't. Probably just dumb luck. But if someone could figure that out, bottle it, and sell it to all the girls who want to date baristas... I think you'd have a business on your hands.