USBC Aftermath
Today Isaiah and I slept unusually late. He's been coming down with something and I'm just a lazy bum. We had breakfast at Mother's which was pretty great and extremely busy. I had the best coffee of our trip there, a Costa Rican from Stumptown brewed in a presspot. Then we went to Billy Wilson's new coffeeshop, Barista. It was good...
So as you can imagine, we have had A LOT of conversations and debates during our time here. About what we do, how we do it, if it's right or good, what we might do different, what our goals are, why we're doing what we're doing, etc. I don't think there are necessarily right answers, or one answer. In fact, until a question comes up that doesn't have an easy answer, I'm not particularly interested. The hard questions are the important ones. Of course I think about it all but not all of it can feasibly be addressed.
One thing I often keep in the back of my mind during opinionated conversation is the fact that I OWN the DoubleShot. I am the final decisionmaker. I can listen all I want but no one else is going to steer the ship. It is what it is today largely because of the decisions I have made every day for the past five plus years. And it weighs heavy on me because I know many people are affected by my decisions and I don't know the "right" course of action.
I do know this: I'm never going to win a popularity contest. Isaiah maybe, me no.
We're still trying to figure out what these competitions really are, what the SCAA is, where do we fit into the industry, and most importantly: how do we make our coffee even better and how do we share that coffee with more people?
And what the hell is espresso?
Hopefully we'll delve into some of these questions publicly via the AA Cafe podcast and this blog.
In the mean time thank you for all the support of Isaiah and DoubleShot Coffee Company.
So as you can imagine, we have had A LOT of conversations and debates during our time here. About what we do, how we do it, if it's right or good, what we might do different, what our goals are, why we're doing what we're doing, etc. I don't think there are necessarily right answers, or one answer. In fact, until a question comes up that doesn't have an easy answer, I'm not particularly interested. The hard questions are the important ones. Of course I think about it all but not all of it can feasibly be addressed.
One thing I often keep in the back of my mind during opinionated conversation is the fact that I OWN the DoubleShot. I am the final decisionmaker. I can listen all I want but no one else is going to steer the ship. It is what it is today largely because of the decisions I have made every day for the past five plus years. And it weighs heavy on me because I know many people are affected by my decisions and I don't know the "right" course of action.
I do know this: I'm never going to win a popularity contest. Isaiah maybe, me no.
We're still trying to figure out what these competitions really are, what the SCAA is, where do we fit into the industry, and most importantly: how do we make our coffee even better and how do we share that coffee with more people?
And what the hell is espresso?
Hopefully we'll delve into some of these questions publicly via the AA Cafe podcast and this blog.
In the mean time thank you for all the support of Isaiah and DoubleShot Coffee Company.
posted by Brian at 5:02 PM
4 Comments:
I'm interested in hearing about these "debates". Looking forward to seeing you back here. There's also some new whiskey...
Interesting... I'll guess I need to look up Billy Wilson? I like what you said about not winning any popularity contests because if you were- then that would meaning your playing to the crowd (allowing the tons of voices out there to determine what and how you should do things).
I can appreciate tough questions (debates, actually they can get me hyped. :) It's the tough questions in life that lead us down life's path- never the easy crap.
Also, when rabbis debated, it consisted of them bouncing questions off one another. Interesting enough, the answers really never (at least openly) came out.
During the five plus years of studying theology, you know I learned? A lot of hard questions with no easy answers- more questions than answers.
Apparently, I keep having issues (grammar) while posting to the blog. That's it! no more posting in the mornings. :) haha! Let me try this again, correction->
If you're attempting to be popular, then you're listening and caring about what others think rather than making your own decisions. As it was said in Watchmen, "never compromise- even in the face of Armageddon."
-Mig
Brian, the big question is, "What do you think Espresso is?"
Post a Comment
<< Home